I see an amazing amount of titles that are either a) much too long, or b) don't convey what the post is about.
- Keep sharing sites in mind when you create titles. Long titles eat up space on Twitter. This takes valuable real estate away from hashtags which further your exposure, and may affect Retweets. If the initial Tweet dominates the update, there's no room for others to RT.
- Maximize Interest. Ambiguous or cutesy titles may seem fun, but on Twitter or Google+, your content has only minutes before it's pushed aside. Make your title a MAGNET to the eye and RELEVANT to the subject. Example: We had lots of Twitter traffic on Becca's post, Voice Tips from the Pros. If she'd titled it Open Up and Say 'Ah', would the post have drawn the same attention?
On FB's Network blogs, Google Reader & Google+, Feeds are competitive. The average feed or reader is filled with blog posts. How do you capture a potential reader's attention and get them to click?
- Adding a picture to your blog post makes you stand out in Feeds. Pick something eye catching that embodies your post's message. People click when they are visually stimulated. Text alone, people may skip unless the title is magnetic.
- A Picture breaks up the text of a post. Straight text is...well, boring. Never underestimate the power of a picture or two. Like white space in a MS, it makes the read go faster.
- Pictures offer a way to visually tie together your message. People tend to better understand the content of a post when they have something visual to focus on and apply the meaning to.
3) Lengthy Posts:
This is a tough one, because some topics require length to be thorough. However, when a reader has limited time, a long post is an invitation to skip unless the topic is riveting.
- Shorter posts help keep readers on your blog. Think of it in terms of fresh chocolate chip cookies. You grab one, then another...and soon half the plate is gone. If a post has good content and reads quickly, the reader will often stick around for another post or two. This is an opportunity to turn a reader into a fan.
- Give readers a reason to return. Long posts are sometimes needed to do a topic justice. So, if you can't cover it all in a moderate-sized post, serialize. Break the content into a series and readers will come back for more.