A hollow, soul-sucking question for bloggers, isn't it? Creativity is in the crapper and yet a post is due. Or it feels like the well of ideas is dry and all possible topics have been blogged to death. At this point, many of us regret starting a blog in the first place.
But here's the deal: this isn't the question that needs to be asked.
During a point like this, our focus should be simple: WHO is my audience? Who am I targeting when I post and why? Knowing the answer to this (especially when you start a blog) will save a lot of headaches later, I promise.
Most writer-bloggers have an audience that fits into one or more of 3 categories:
- People who share the same interests and hobbies
- Other writers passionate about writing, books & the writing path
- The audience they hope will buy their book one day.
So why is knowing who our audience is SO IMPORTANT?
Because the sturdiest path to a successful blog is content that MEETS YOUR AUDIENCE'S NEEDS. If you don't know who your audience really is, then you can't have a full grasp on what they want and how you the blogger can give it to them.
Blogging is all about adding value. People come to your blog for something--it's your job to know what and provide it. Put yourself in your audience's shoes and ask what you would like to see. What type of content gives the most value & insight? What will keep you coming back for more?
Once you start thinking about what your audience needs most, ideas will begin to form, filling that well we talked about earlier. Think creatively--what serves their need that is not being done by other blogs? How can you offer insightful content to them in a fresh way?
Some people think there is nothing new to write about. That there's no way to bring about engaging content that someone else hasn't already done or who can do better. This is simply not true! Your viewpoint is unique, and therefore valuable. Don't be afraid to try something new, or approach topics from a different angle. Bloggers are only limited by their imagination, and as writers, that means you have no limits at all. :)
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